About
Born and raised in Los Angeles, I am an experienced Managing Director, Head of Production, Executive Producer with an extensive history of working in the marketing and advertising industry. I was most recently the Managing Director at North Kingdom, US, and have held positions as Executive Producer at Prettybird, Director of Digital at advertising agencies Deutsch LA and Goodby, Silverstein & Partners, and Director of Integrated Production at 180LA. I was responsible for interactive and emerging technology projects for clients on those agency’s rosters, including the impactful “Now Network” rebranding campaign for Sprint, which won Gold at the Cannes Cyber Lion Awards and others between 2008 - 2012.
My experience comes from many years working for digital production companies, as well as full-service advertising agencies, where I was part of creating company processes and culture from the ground up. I have worked at everything from small start-ups to large agencies. The focus throughout has always been to assemble the best-in-class teams to produce the best creative work in the world.
In addition to working in-house, I have also worked as a creative consultant with companies and agencies looking to improve creative strategy, operations, and workflow processes. This begins with leveraging the most effective communication and collaboration tools and behaviors, and evaluating the best methodologies to apply based on the company size, structure and culture. The goal is always to ensure the most creative and innovative work can be produced.
Management Style:
Goal-oriented and results-driven
Highly collaborative and always open to new ideas
Empower and mentor teams to reach their full potential
Clients:
adidas, Adobe, Apple, Audi, Boost Mobile, California Milk Advisory Board, Coca-Cola, Comcast/Xfinity, Diageo, Diamond Foods, Disney, DoorDash, Expedia, Frito Lay, Google, Haagen Dazs, HBO, Hewlett Packard, HTC, IBM, Intel, JanSport, Kayak, Lipton Tea, Logitech, Microsoft, Mitsubishi Motors, NBA, New Line Cinema, Nintendo, Old Spice, Olive Garden, Panda Express, Pepsi Co., Playstation, P&G, Pizza Hut, Propel, Red Lobster, Riot Games, Samsung, Sanrio, Saturn, SONY Electronics, Playstation, Sprint, Target, The North Face, Unilever, Universal Music Group, Volkswagen, Warner Bros. Entertainment, Yahoo!, yum.com
Acknowledgments:
My work has been recognized for awards at Cannes Cyber Lions, D&AD Awards, AICP Next Awards, Clios, New York Festivals, One Show, Creative Review, Favourite Website Awards, London International Awards, Webby's, and the Art Director's Club. In 2010 - while I served as Director of Digital - Goodby, Silverstein & Partners won Digital Agency of the Year at Cannes and Interactive Agency of the Year at the One Show. While at Prettybird in 2015, we were named Production Company of the Year by Creativity. I have also held positions on the AICP Digital Board and have written articles about the state of digital creative and technology in advertising which were published in Post and Shots magazine, as well as ADWEEK and AdAge.